Discover the latest market trends and uncover sources of future market growth for the Hot Drinks industry in Tunisia with research from Euromonitor's team of in-country analysts.
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Coffee
Tea
Other hot drinks
Hot drinks are popular in Tunisia and are considered an integral part of the lifestyle. Growth of tea and coffee in 2011 was in line with the review period average and increased at the same rate as population growth. In the few months following the January revolution, on-trade sales dipped as security concerns meant people went out less frequently. However, as the situation improved, visits to cafés and restaurants picked up as these are popular venues in which to discuss political issues, something which was forbidden under Ben Ali’s rule.
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Published: April 2012
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Coffee consumption linked to economic crisis
Hot drinks are available in all off-trade channels but half of volume sales originate from independent small grocers. This channel slightly increased its share in 2011 as consumers would rather buy from their local shop than a supermarket. With regard to the on-trade, there were no chained coffee shops in the country in 2011 as independent cafés are very competitive and well-established and are seen as ideal places in which to socialise and meet with friends.
Hot drinks are available in all off-trade channels but half of volume sales originate from independent small grocers. This channel slightly increased its share in 2011 as consumers would rather buy from their local shop than a supermarket. With regard to the on-trade, there were no chained coffee shops in the country in 2011 as independent cafés are very competitive and well-established and are seen as ideal places in which to socialise and meet with friends.
On-trade volume sales set to perform better over the forecast
period
The January revolution will have a profound social impact over the forecast period. The main impact will be renewed interest in political issues due to the fact that people will be able to express their opinions freely. The once thriving café culture, seen in other parts of the Mediterranean, will recover and lead to stronger growth in volume terms than in the off-trade.
The January revolution will have a profound social impact over the forecast period. The main impact will be renewed interest in political issues due to the fact that people will be able to express their opinions freely. The once thriving café culture, seen in other parts of the Mediterranean, will recover and lead to stronger growth in volume terms than in the off-trade.
Few points from Table of Contents
Hot Drinks in Tunisia - Industry Overview
EXECUTIVE SUMMARY
Sales growth in 2011 largely in line with review period average
Unit prices increase following the Jasmine Revolution
Domestic players dominate coffee
Coffee consumption linked to economic crisis
On-trade volume sales set to perform better over the forecast period
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 3 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 4 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
Hot Drinks in Tunisia - Industry Overview
EXECUTIVE SUMMARY
Sales growth in 2011 largely in line with review period average
Unit prices increase following the Jasmine Revolution
Domestic players dominate coffee
Coffee consumption linked to economic crisis
On-trade volume sales set to perform better over the forecast period
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2006-2011
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2006-2011
Table 3 Retail Sales of Hot Drinks by Category: Volume 2006-2011
Table 4 Retail Sales of Hot Drinks by Category: Value 2006-2011
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2006-2011
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2006-2011
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2006-2011
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