Innovation in Savory Snack Formats

Potato chips dominate the savory snacks category with over a third of new product launches over the last two years. However, manufacturers are attempting to exploit their appeal while adding a unique point of difference with the launch of potato chip alternatives, using chickpea, lentil, and even seaweed.

PepsiCo found that although crisps and snacks are consumed with soft drinks 57% of the time, they are bought together in only 13% of cases. In 2011 the company developed new Doritos and Pepsi Max lines that were designed to be sold together. Manufacturers are using combination products and flavor-matching to drive penetration.

Snacks that address concerns over cognitive health and the physical energy needs of consumers have emerged in greater numbers in recent years. Product Launch Analytics, for example, recorded the launch of 237 savory snack SKUs that were tagged as energizing or containing brain health ingredients in 2010 and 2011.

Explore Comprehensive list of Tables & Figures available in the report Savory Snack Formats Market









Report Details:
Published: March 2012
No. of Pages: 97
Price – Single User License: US $ 2875 Corporate User License:US $ 10781

      

Features and benefits

• Analyze trends in savory snacks, enabling better prediction of market movements (growing ingredients, flavor, sizing and nutritional trends).
• Identify the movements of key competitors through a plethora of global product examples, enabling companies to assess their own product strategies.
• Evaluate consumers’ snacking needs by time of day and snacking requirements, enabling the appropriate consumer-led marketing
• Use market data, and growth estimates, to better predict successful new snack launches.
• Gain insight into the growth of key savory snack categories, through Product Launch Analytics data analysis.

Major points covered in Table of Contents of this report include

EXECUTIVE SUMMARY
Introduction
Natural versus processed
Natural: snacking for body and mind enhancements
Single use, multiple and modular snacking
Single use savory snacks: responding to consumer motivation
Multiple savory snacks: responding to consumer motivation
Modular savory snacks: responding to consumer motivation
Exploring snacks by size
Large snack formats
Small snack formats
Duration snacking
Consuming in one sitting
Consuming over time
Novel flavorings and formats
Conclusions
TABLES