Trust & Transparency: Consumer & Innovation Trends

The global vascular interventional devices market consist of devices used in both coronary and Brands, which are generally distrusted, must better define, explain or quantify how they make a difference across a range of criteria. This requires more transparency. Optimal transparency can help in restoring consumer confidence and assist brand management. But it demands that products and processes stand up to scrutiny

Features and Benefits

• Pinpoint over 50 marketing and innovation 'platforms' that can be employed to optimally build brand trust. See how they relate to 'on-trend' examples
• Access a unique blend on consumer and innovation insight to better understand how 'Trust & Transparency' issues impact consumers across FMCG sectors
• Trend overview and sector specific analysis covering food, non-alcoholic drinks, alcoholic drinks, personal care, household care, packaging and retail

Highlights

• Distrusting and discerning consumers are asking more questions. Globally, just 37% trust consumer packaged goods companies to tell them the truth. Consumers are highly ambivalent or distrusting across all sectors. The means that marketing messages are viewed with a healthy dose of scepticism
• Over 65% believe that stricter regulation is needed across issues ranging from product safety to retailer pricing. This is impacted by what consumers perceive as insincere exploitation of legal loopholes by consumer companies
• Trust is a critical component of brand equity and corporate reputation. It should not be treated as an abstract concept. Measuring and effectively managing trust is vital

Explore Comprehensive list of Tables & Figures available in the report Consumer & Innovation Trends Market

Report Details:
Published: February 2012
No. of Pages: 112
Price: Single User License – US$3450    Corporate User License – US$8625

Your Key Questions Answered

• To what extent to do global consumers trust companies in the consumer packaged goods industry? What about their trust in specific product claims?
• What is the 'Trust & Transparency' sub-trend? How does it impact consumers? What will it mean for core product and marketing innovation in my sector?
• What is the balance of consumer opinion towards a range of 'Trust & Transparency' issues? How does it vary by country and demographics?
• What are the key mega-trends, trends, and sub-trends that are shaping the consumer and innovation landscape. Where does 'Trust & Transparency' fit?

Major players in the market include Abbott Vascular, Boston Scientific, Medtronic Inc., C.R. Bard Inc. (U.S.), B Braun Inc. (Germany), Cook Medical (U.S.), Cordis Corp. (U.S.), St. Jude Medical (U.S.), Teleflex Medical (U.S.), Terumo Interventional Systems Inc. (Japan), Bayer, Edward Lifesciences, Covidien (Ireland), Endologix (U.S.), W.L.Gore & Associates Ltd. (U.S.), Volcano Corporation (U.S.), Angioscore Ltd. (U.S.) among others..

Table of Contents
OVERVIEW
Summary
ABOUT THIS RESEARCH
(Untitled section)
This product has been designed for delivery in a slide pack format (ppt or pdf).
Introduction
Features and Benefits
Highlights
Key questions answered
Keywords

Disclaimer

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